Laura James brings extensive experience in strategic partnership development and customer engagement to her role at Buffalo Computer Graphics. As Director of Strategic Engagement & Sales, Laura leads initiatives to expand BCG's presence in the retail and commercial sectors, helping organizations understand how incident management technology can transform their safety operations. Her collaborative approach focuses on understanding each client's unique operational challenges and designing solutions that integrate seamlessly into existing workflows. Laura works closely with retail partners to ensure they maximize the value of their incident management investment through comprehensive onboarding, training, and ongoing strategic support. Her expertise spans both the technical capabilities of BCG's platform and the practical realities of retail operations, enabling her to bridge the gap between technology and business outcomes. Laura is passionate about building long-term relationships that help organizations enhance safety, improve compliance, and protect their most valuable assets—their people and customers.